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#1 2019-02-18 11:14:32

yaya2017
ئەندام
تۆماربووە لە: 2018-07-18
پەیامەکان: 133

vestors. Nike even debuted a laceless versi

At this point, however, most of the people buying Air Max sneakers probably aren’t running in them anyway. Particularly in the US, everyday clothing continues to take more influence from sport,Nike Air Max 2017 Donne  and as  Hatfield himself admitted recently to W Magazine, most people buy Nike products “just to look cool.”Nike was already leaning into the fashion appeal of its sneakers in the late 1980s, after it launched Air Max. Hard as it is to believe now, it was Reebok that actually Nike Air Max 90 Mujer dominated the global sneaker  market for much of that decade. Within a few years of entering the important US market, the UK-based brand was besting Nike at selling to the “leisure sportsperson,” according to a 2013 report by Samsung Economic Research Institute, which charted the rising Adidas NMD Damskie and falling fortunes Adidas ZX 750 Damskie of the world’s sneaker makers through the decades.

That emphasis on style as well as performance remains critical at Nike, and the new VaporMax reflects it. Nike developed it as a running shoe. It’s meant to take the cushioning and resilience of Air Max but remove  Nike Air Max 95 Womens the bulk, stiffness, and weight from previous models to deliver a lighter, bouncier package.But the shoe is also definitely meant to look good, as both CEO Mark Parker and brand president Trevor Edwards emphasized on a recent earnings call with investors. Nike even debuted a  laceless version on Adidas Ultra Boost Damskie the runway at Paris Fashion Week in October 2016 that it created in collaboration with innovative Japanese fashion label Comme des Gar?ons, suggesting the VaporMax can fit with high fashion as much as it does with gym clothes.Nike has obsessed over the color choice Nike Air Force 1 Damskie of the debut model for every new  version of Air Max. Each serves as a “reset” of the franchise, according to Andreas Harlow, vice president and global creative director of Nike running, and becomes a defining signature of the style.

What helped Nike turn its business around were the Nike Air Max 2017 Damen Air  Jordan and performance-driven shoes, such as the Air Max 1, mixed with a keen understanding of how to sell its products as fashion. In a 1989 story about Nike reclaiming the top position in sneakers from Reebok, the New York Times credited the addition of “fashion-based  marketing to the Nike Air Max 95 Femmeadvertising mix,” and noted that Nike was releasing new Air-soled sneakers every few months that changed only in color and cosmetic elements.The look of Air Max helped propel athletic shoes into mainstream fashion. “The impact of the Air Max line has been huge, and Nike Air Zoom Pegasus 34 Womens not just for running shoes, but  for really all sneakers,” Geller says. ”Before Nike started making bright shoes with the Air Max and with the Air Jordans, athletic shoes were very simple and plain, and they looked similar,” he says. “They didn’t have these real bright, vibrant colors that Nike Air Span 2 Femme popped and Nike Air Vapormax Femme got your attention the same way that they did after the Air Max came around.”

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